Is this Ego... or Intention?

When does self-promotion cross into narcissism? I had to pause and ask myself this about my own site.

After showing my website to a few people, I caught myself asking some hard questions: Why am I having this webpage? What do I really want to get out of it? Most of all, what do readers or site visitors get out of it?

At first glance, it felt like maybe I was trying to convince people: "You need help, and I am your help." That thought shook me. Does anyone really care? Perhaps one in a thousand - or even a million- might stumble across the idea of a "quiet assistant", but for most people, it's largely irrelevant.

I began to wonder: Is this narcissistic undertaking? Is it just a subtle form of self-aggrandizement - Look at me! How good I am!...?

Then I reminded myself: Isn't that essentially what every job interview is? Every resume, every cover letter, every professional portfolio is, in some way, a way of presenting yourself: I am the best person for this role at your company.

The difference lies in intention. If the purpose is clear - to communicate value, to inspire people in the same field, and if the jigsaw puzzle fit, to help the right people understand how I can support them - then it's not ego. It's clarity. It's mindful self-presentation.

They key is to stay intentional. Ask yourself: Am I helping others? Am I being authentic? or am I just seeking validation? That awareness keeps the work grounded, honest, and meaningful.